Nike Velocity Campaign
Commercial Edit Breakdown
30s Broadcast + Social Cuts
Fast-Paced Commercial Editing
Cutting a high-energy 30-second spot for Nike's Velocity line required precise beat synchronization and kinetic energy. The challenge was maintaining brand identity while creating viral appeal across multiple formats.
The Flow
Editing Process
Offline cuts → Motion graphics → Color grade → Multi-format delivery.
Technical Execution
Editing
Premiere Pro
Motion
After Effects
Color
DaVinci Resolve